Our Story

Platinum Fine Wine isn’t just another player in the wine industry, selling the same wines you can buy just about anywhere. We sell emotions and experiences! So welcome to our domain, where we bring to you something different; exclusive wines, premium ranges, world-class producers, and a point of difference.
Our founders have been in the Australian retail industry their entire careers, servicing major retail giants across grocery, beer, wine and spirits. This business was born out of passion for international wine, new varietals, and the need to have these wines in the Australian market because we are so heavily dominated by our own domestic wine.
Each wine in our range was meticulously scrutinised and critiqued, which enabled us to land a carefully curated range, leveraging the relationships of few producers with width of range to ensure that Platinum Fine Wine customers are getting the highest quality wines at the best possible prices.

Our Approach

Platinum by name, Platinum by nature, our aim is to excite and delight our consumers with premium quality wines, from some of the best wine producers in the world, all the while educating Australian wine lovers on the exotic varietals and producers that have never graced the Australian wine market.
  • Platinum quality products
  • Platinum quality service
  • Platinum experiences

Our Purpose

Our purpose is simple; we want to expand your taste horizons, elevate your social gatherings, enhance your culinary experiences, and delight you with something NEW and EXCITING. We will do this by bringing you varietals you’ve never heard of, different styles of familiar grapes, wines from different terroirs, sourced from world-class producers outside of Australia.
We know that Australia has one of the best wine industries in the world, boasting some of the biggest and best producers on the planet. So instead of going head-to-head with those producers, we humbly acknowledge that the domestic wine market offers the best wines Australia has to offer, and we aim to service those of you looking for alternatives to our great Australian wines.
We take what we do seriously, and we know what it takes to delivery high quality, high value wines to our customers Australia-wide. We operate a temperature and humidity-controlled facility, and our packaging ensures your wines arrive safely to you wherever you are in the country. Platinum by name, Platinum in every way.
We hope you enjoy our wines. We hope you engage with us at our events, or on our social media, and we can’t wait to share with you all of the wonderful wines we have on offer for you.
Sincerely,
The Platinum Fine Wine Team